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The CycleTrader.com Race Team

BACKGROUND AND HISTORY

In 2009, Rock River Powersports owner Mike DuClos felt helpless when his first supported rider made the transition to the pro ranks with little to no support of his race program - he knew something needed to change. Soon after, the Rock River Racing pro team was born. This new team offered a stepping stone for amateur riders who were moving up into the professional ranks.

The following year, the team partnered with Yamaha Motor USA for support of their own riders and to provide trackside services at all professional events, offering parts & service for purchase by any rider aboard a Yamaha race bike. After multiple years of success and increased notoriety in the motocross industry, Cycle Trader joined the team in November 2013 as the official title sponsor. With the addition of Cycle Trader, the team underwent a total branding overhaul, positioning themselves as a respected program in the world of Supercross & Motocross racing.

 

Once purely a housing program, the Cycle Trader/Rock River Yamaha team experienced exponential growth from 2014 through 2016. Higher level athletes came aboard, and the team saw record performance results in the Monster Energy/AMA Supercross series and Lucas Oil Pro Motocross Championship. Team riders were being featured more than ever before thanks to improved race results and better positioned team branding across live, digital, and print formats.

Since then, the team has grabbed international attention, and has landed prestigious spots in three 2018 video games. The Cycle Trader/Rock River Yamaha team is featured in MX vs. ATV All Out, Supercross 2018, and MX Simulator. Not only are the actual bike graphics pictured in these games, but the race hauler as well as signage appears throughout. This marks a monumental time for the team, and puts them in standings with some of the top teams in the country.

Looking Forward
In 2018, the team will again house both 450 and 250 class riders, with multiple 250 athletes to compete in the East & West regional divisions for the Monster Energy/AMA Supercross Series. This season promises to be an exciting year for the team with the return of Alex Ray to ride 450 and the return of Bradley Taft for 250 West. In addition, Brandon Hartranft, an exciting new rookie, will tackle 250 East. The continued relationship with title sponsor Cycle Trader ensures great support for years to come.