Background and History
In 2009, Rock River Powersports owner Mike DuClos felt helpless when his first supported rider made the transition to the pro ranks with little to no support of his race program. The Rock River Racing pro team was quickly formed in order to provide a stepping stone for amateur riders that were moving up into the professional ranks. The following year, the team partnered with Yamaha Motor USA for support of their own riders and to provide trackside services at all professional events, offering parts & service for purchase by any rider aboard a Yamaha race bike. After multiple years of success and increased notoriety in the motocross industry, CycleTrader.com joined the team in November of 2013 as the official title sponsor. Thanks to the addition of CycleTrader to the Rock River Racing program, the team underwent a total branding overhaul and has positioned themselves as a key and respected program in the world of Supercross & Motocross racing. The addition of higher level athletes in 2014 saw record performance results in the Monster Energy/AMA Supercross series and Lucas Oil Pro Motocross Championship.
With the addition of title sponsor CycleTrader.com for the 2014 season, the Rock River Racing team grew by leaps and bounds. CycleTrader.com/Rock River Yamaha riders were featured more than ever before thanks to improved race results and better positioned team branding across live, digital and print formats. Once purely a housing program, the CycleTrader.com/Rock River Yamaha team experienced exponential growth in from 2014 through 2016. The 2015 Supercross season ended with 2 podiums, Alex Martin finishing 6th overall in 250 West, and rookie Luke Renzland finishing 11th overall in 250 East. Success carried over to the 2015 Motocross season, ending with 3 podiums, including Alex Martin taking first place in Moto 1 at Budd's Creek, and finishing 7th Overall for the season. With the departure of Alex Martin in 2016, Colt Nichols joined the team and brought success with him in the 250 West region. Colt stayed in title contention for the majority of the season, including a 2nd place finish in Oakland, resulting in 5th overall.
Looking Forward: in 2017 the team will again house both 450 and 250 Class riders, with multiple 250 athletes to compete in the East & West regional divisions for the Monster Energy/AMA Supercross Series. This season promises to be an exciting year for the team with the return of Tommy Hahn to ride 450 and the addition of two new exciting rookies for 250: Bradley Taft & Lorenzo Locurcio. The continued relationship with title sponsor CycleTrader.com ensures great support for years to come.