Triumph Motorcycles has been named the Official Motorcycle Partner for 007 First Light, the latest James Bond video game. Developed by IO Interactive, the studio behind the acclaimed Hitman franchise, First Light is described as a high‑profile, narrative‑driven gaming experience.
The partnership integrates Triumph into the game through a custom Triumph TF 250‑X. The in‑game realization of the TF 250‑X integrates Bond‑themed enhancements for which the franchise is famous. This particular TF 250‑X is equipped with a unique “flamethrower” feature.
The Triumph TF 250‑X with the flamethrower concept was first unveiled on the IO Interactive stand at Gamescom, where it attracted significant attention and introduced Triumph into the immersive world of the James Bond gaming franchise.
007 First Light presents a standalone origin story for James Bond, allowing players to experience the early events that shaped the young agent into MI6’s most iconic operative. Within the game, the TF 250‑X appears in the iconic Q Lab facility and can be deployed by Bond during gameplay. Its flamethrower capability allows the bike to release a controlled burst of fire.
Triumph was previously showcased in the series through Bond’s use of a Triumph Scrambler 1200 XE during a memorable, spirited chase in the opening sequence of the film, No Time To Die. The partnership extended to exclusive James Bond limited-edition models (including a Scrambler 900 XE, Scrambler 1200 XE, and Speed Triple 1200 RR), and a co-branded clothing line.
The expansion of the relationship into the video‑game space continuesTriumph’s strategy of reaching a broader consumer base. 007 First Light is scheduled for worldwide release on May 27, 2026. Pre‑orders are available via the official game page.