Passion doesn’t just have a history; it creates a legacy. In the case of Ducati, that legacy will soon span an entire century. 1926 to 2026 marks 100 years of Italian engineering. As Ducati revs into its centennial year, the celebrations are already in full swing.
Ducati’s story began in 1926 when Società Scientifica Radio Brevetti Ducati started making radio components in the heart of Bologna’s old city. As the company evolved, it put down permanent roots, reconstructing the Borgo Panigale factory following the bombings of October 1944. Following the war, the electro-technical department was partly converted to operate in a new sector. In 1946, the “Cucciolo” (puppy) was developed. The small engine could be attached to bicycles, leading to a social phenomenon of affordable mobility in Italy. Three years later, that early concept led to the company’s first full motorcycle, the Ducati 60. So technically, the Ducati motorcycle company is celebrating its 77th anniversary, but we won’t rain on their parade.

What started as a workshop on the outskirts of Bologna quickly transformed into one of the most iconic motorcycle manufacturers in the world. From the earliest single-cylinder road bikes to today’s cutting-edge hyper-focused superbikes, Ducati has never lost sight of a core belief: advanced engineering and emotional design, concurrently, and without compromise.
That philosophy didn’t just make great motorcycles; it helped Ducati become a symbol of speed and style.
Ducati’s DNA is inseparable from racing, and the numbers tell a story of dominance, resilience, and evolution. Ducati has consistently pushed performance boundaries in MotoGP and World Superbike.
In MotoGP, Ducati has joined an elite club: 100 premier-class victories. That milestone, achieved with win after win, places Ducati alongside only a handful of manufacturers in the modern era of Grand Prix racing. Riders ranging from Loris Capirossi to Francesco Bagnaia and Enea Bastianini have carried Ducati to the top step of the podium, each victory adding to the brand’s deep racing heritage.

Across the Superbike World Championship, Ducati’s story is equally impressive. With 21 manufacturers’ world titles and over 400 race wins, Ducati stands as the most successful manufacturer in WorldSBK history. And that’s just part of the story. Ducati’s racing triumphs extend to national series and international competitions worldwide, underlining how competition has shaped every facet of the brand.
Ducati has pioneered groundbreaking innovations that have shaped motorcycle design and performance, trickling down from the racetrack to the road. Here are just a few of the engineering advancements that the company has made over its 100 years of innovation:

To honor this monumental milestone, Ducati has unveiled a new centenary emblem: the Ducati100 symbol. The design blends the number “100” with the sweeping curve that defines Ducati’s shield, and an Italian tri-color that proudly underlines where it all began. By the company’s own description, the logo celebrates “a century made of seconds.”

But Ducati didn’t stop with a logo. To kick off the 2026 racing season, the company debuted two special MotoGP liveries inspired by legendary machines from its past:
These liveries are more than paint—they connect Ducati’s future to its proud heritage and underline how racing has always been the ultimate proving ground.

Limited to only 873 units worldwide, the Formula 73 is inspired by the 1973 750 Super Sport Desmo, which in turn honors the 750 Desmo that won the Imola 200 in 1972.

The centenary celebrations extend beyond racing and logos. Ducati has also dropped a new apparel line called Origins. Consisting of “three capsules” (Heritage, Icon, and Tomorrow) the clothing lines have been designed to commemorate 100 years of Italian style and performance. From jackets and tees to heritage-inspired gear, these pieces give riders everywhere a way to wear a piece of Ducati history.

If you think the party is over, think again. Ducati’s biggest celebration is still ahead: World Ducati Week 2026 is set for July 3-5 at Misano World Circuit “Marco Simoncelli” in Italy. This global gathering of Ducati riders and fans will serve as the centerpiece of the centenary year—and it just so happens that Ducati officially turns 100 on July 4, 2026.
The calendar has yet to be released, but attendees should expect festivities, displays of historic bikes, exclusive reveals, and a celebration of everything Ducati has meant to the motorcycling world.

A century is a significant landmark. It encapsulates 100 years of evolution, competition, and community. Ducati’s influence on motorcycle design, performance, racing, and culture is undeniable. From winning races and championships on racetracks around the world to building street-ready motorcycles that are beautiful enough to be showcased in an art gallery, Ducati’s first century sets the stage for an even more exciting future.
Happy anniversary, Ducati. Here’s to the next 100 years!