8 Steps to Create a Compelling Motorcycle Listing
Creating your listing on the marketplace is a great opportunity to advertise your bike, but it can also be a big challenge to stand out from the crowd when it’s time to sell your motorcycle. Many owners don’t know where to begin, what to include in the listing, or how to spark excitement when it comes to creating a sales description. To help you get started, Cycle Trader has these eight steps to create a compelling motorcycle listing to grab the attention of shoppers and get offers for your bike.
Shop for new and used cruiser motorcycles for sale online.
1. Start with a Strong Headline
The headline or title of your listing is the first thing buyers see. Start with the essentials like make, model, year, and unique features. For example: “2019 Harley-Davidson Street Glide – Custom Upgrades & Low Miles!”
Adding just a simple word or two regarding its condition can automatically make it stand out in search results from competitors with identical bike models.
2. Provide the Basics in the Listing
This is the easier part of crafting your motorcycle listing, and you can cut right to the chase so the shopper knows what they’re getting as soon as they land on your page. Cover the basics, including:
- Make, model, and year
- Mileage
- Engine size and specs
- Color style
- Title status
- Location
- Best method of contact
3. Focus On Stand-Out Features
To create an eye-catching listing, finding the best way to highlight the attributes of your motorcycle can be tricky for some sellers. You can use AI to help sell your motorcycle and get some guidance as you write your listing. This will also help you cover aspects you might otherwise overlook, including accessories or add-ons that drive up the value of your bike. Mention parts like saddlebags, heated grips, or aftermarket exhausts.
4. Be Straightforward with the Bike’s Condition
Build trust in the transaction and include the condition of the motorcycle in your listing. Note any wear or tear, and imperfections or irregularities. Anything from a minor scratch to a slightly worn seat or cracked paint should be communicated to the shopper before they see the bike in person or make their purchase. Shoppers appreciate honesty as it adds credibility to your sale.
5. Give a Detailed Maintenance History
While you’re giving shoppers the rundown of your machine’s condition, back up its performance with its maintenance history in your listing. Let them know your motorcycle has been well cared for and mention oil changes, tire replacements, and regular service. If it’s an older bike, include overhauls to major components like the engine, brakes, electrical components, or any other parts.
6. Include a Personal Touch
What made this motorcycle special to you? Include a short anecdote or personal experience from your time as an owner that speaks to the reliability and capabilities of the bike to create an emotional appeal for buyers. Keep it brief and you’ll see that a little extra effort on your part can distinguish your listing from sellers simply attempting to move bikes on the market for easy profit.
7. Use Keywords for Searches
Use buzzwords and keywords in your listing descriptions that match with the filters on the Cycle Trader marketplace so your listing is easier to find. Start with simple ones like “cruiser,” “sportbike,” or “beginner-friendly.” This will help increase the visibility of your motorcycle with online searches.
8. Conclude with a Call to Action
Wrap up with a message that keeps a new transaction moving forward. For example, try this with your own spin on it:
“Contact me today to see this one-of-a-kind ride in person. This bike is ready to roll with you.”
Compare listings online for new and used standard motorcycles for sale.
Create a listing that distinguishes your motorcycle from others online. Add the basic details, remain transparent, include some personal flair to the messaging, and combine this with photos and videos of your motorcycle on the scene and in action to appeal to buyers. Get started today on the nation’s leading marketplace and connect with more buyers nationwide when you sell your motorcycle on Cycle Trader.
Ryan Miller
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