Buying

The 5 Most Popular Motorcycle Brands of 2022

Ryan Miller
Published: January 9, 2023 Edited: March 5, 2026
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The 5 Most Popular Motorcycle Brands of 2022

There’s a motorcycle on the market suited for every biking lifestyle, whether you’re a daily commuter on a sportbike, casually riding around on your cruiser, taking long journeys on a touring motorcycle, or hitting the tracks on a dirt bike. While we’ve given you the top five most popular motorcycle models of 2022, now’s the time to look at what brands have been big in motorcycling in the past year. Cycle Trader is sharing the five most popular motorcycle brands of 2022 based on consumer search volume on our marketplace.

1. Harley-Davidson

When it comes to shoppers looking for their next bike on the market, Harley-Davidson is the most popular brand, and it’s easy to see why. Founded in 1903, the American motorcycle manufacturer is an icon when it comes to cruisers, touring motorcycles, street bikes, sportsters, and beyond. You’ll find a wide selection of their motorcycles on our marketplace fit for any riding style, including a couple cruisers in the top five most searched models on Cycle Trader. You can get a better idea of what the noise is all about with these Harley-Davidson motorcycle reviews, before you decide to buy.

2. Honda

Giving you speed, power, and easier handling, riding a Honda is a thrill for new and experienced bikers. The world’s largest motorcycle manufacturer has a full lineup on the marketplace that’s extensive, such as café racers, cruisers, adventure, dual sport, and so on. Along with sleek designs and performance, they’re built with the latest technology, so you get the most out of your Honda bike. Two of their motorcycles are included on our list of top five models on the marketplace by search volume in 2022. To help you make a well-informed buying decision, read up on these Honda motorcycle reviews.

3. Kawasaki

Celebrating 60 years since their first release, Kawasaki has remained a popular brand with sport bikes, dirt bikes, cruisers, and more. They’re also built with innovative technology, performance, design, and affordability in mind. While their Ninja sports bike is a top seller, you may find it challenging to narrow down your selection with so many great models on the market. To help you out while you shop, consider using these Kawasaki motorcycle reviews.

4. Yamaha

Yamaha is continuing its legacy of excellence with its latest motorcycles on the market, which includes dual sport, motocross, touring, scooters, and more. Headquartered in Japan and designing bikes since the 1950s, Yamaha has made a statement with their powerful motorcycles in the American market. Get the scoop on their models with these Yamaha motorcycle reviews from riders. Plus, shoppers will be pleased to hear it’s now easier to buy and finance your next Yamaha with Cycle Trader’s BUY NOW feature.

5. BMW

2023 marks a century of bike building for BMW, based in Germany and with a global impact in the motorcycle market. On the Cycle Trader marketplace you’ll find their sport, touring, roadsters, and adventure bikes are among the most popular with shoppers. These bikes are known for their reliability, long-term durability, the latest technology, sleek designs, and intuitive controls for handling. See what the buzz is all about from riders and read these BMW motorcycle reviews before you decide to buy.

Start shopping for your next motorcycle today, and get more feedback from fellow shoppers with CycleInsider motorcycle reviews. Check out these top brands and narrow down your selection to find the perfect bike for you. Visit CycleTrader.com to choose from the nation’s largest selection of new and used motorcycles on the market.

Ryan Miller's profile picture Ryan Miller
Ryan Miller provides editorial support for Trader Interactive, including the company's core commercial brands.