Harley is celebrating their 115 anniversary this year and from what we’ve seen so far – it looks like they are on a mission in 2018. It’s no secret that the motorcycle industry as a whole is continually trying to gain new riders, but Harley has caught our interest with their recent plans. Back in July, Harley announced their accelerated strategy to build the next generation of riders globally – they’re calling it, “More Roads to Harley-Davidson”. The plan has three main points – introduce new products, give customers broader access, and create stronger dealers. Let’s unpack this new strategy and see what Harley is up to.
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