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Tips For Riding in the Rain

Polaris on the Rise

Despite closing Victory in 2017, Polaris had an impressive year full of growth

We’ve all heard the rumblings – the motorcycle industry isn’t growing like it used to. Well, that wasn’t the story for Polaris, the parent company for Indian and Slingshot, in 2017. Even though they ditched Victory early in the year – it didn’t phase their other two brands, both of which saw growth, and fully embraced a persona that was a perfect mix of badass and inclusive.

Indian, in particular, had a stellar year and built momentum with the roll-out of their popular Scout and Chieftain models. Indian’s entire lineup offers riders a diverse range of bikes at competitive prices — which we think gives them a huge leg up. Their rollout ad for the Bobber gives a well deserved nod to the Chieftain and ends with the tagline “Strip It Down” -beautifully mixing their classic rides with their more slimmed down options, while showing the spectrum of riders in the Indian family. It’s ads like this that allow them to reach a younger generation of riders – while still keeping their loyalists happy. Indian is keeping the competition on their toes – and our guess is as long as they continue to make cutting-edge, high-performing bikes, they’re a force to be reckoned within the industry.

But Indian wasn’t the only Polaris brand that had an impressive year – Slingshot has continued to gain popularity and brings a new and unique feel to the industry. Slingshot is consistently exciting their riders by adding to their lineup and recently announced a new premium limited-edition model that’s sure to turn some heads. Their marketing campaigns also give you that “hell yeah” feeling – making you immediately want to go for a ride or just do something generally awesome. Everyone likes a good dare – particularly when it comes to buying bikes.

If these brands keep it up in 2018 — which we fully expect they will — we could see some major shake-ups in the moto space in terms of loyalty.

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4 Responses

  1. I'M A 60 YR OLD GUY AND JUST BOUGHT A INDIAN CHIEF CLASSIC AND I CAN'T STAY OFF IT !!!! IT RIDES LIKE A LINCOLN !!! REMEMBER THAT RIDE, WOW , GO TO THE DEALER AND DRIVE ONE . THEY LOVE TO LET PEOPLE TAKE IT FOR A SPIN , NO SHIT !!!!

  2. I bought a victory jackpot last year with plans to upgrade to a cross country this spring.now I've got a motorcycle that I can't get parts for and it's not worth a dime.Thanks polaris.there's no way I will ever buy anything from polaris again.tried to buy American.Going back to YAMAHA.

  3. Indian Scout Icon needs to look at the Harley Davidson CVO upgrades they offer buyers. As it stands the Scout Icon Series is a Joke.

    Until Polaris upgrades the entire Scout Icon lineup with Dual front brakes, improves the travel length of the rear shocks, provides braided cables, adds a fuel gauge, fork locks and offers a factory alarm option the Indian Scout will never be a great motorcycle.

    It took Polaris 3 years to add inverted front forks and get rid of the crap tires. How long will it take them to get a clue about that getting an experienced rider to choose the Scout over the Triumph Bonneville or other competing brands takes more than horsepower and torque numbers. We expect quality not flash over substance before lay down our hard earned dollars.

    George in Tucson Arizona

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