The Path to 2022: Harley is Leading the Way
I’m sure you’ve all noticed – the change that has been slowly taking over the motorcycle industry for the past few years. We – and by we, I mean all riders – have changed. Our preferences. Our interests. Our new community – its different.
It’s not just that some of us are getting older, it’s really the different types of people who are choosing to ride. For some of us our bike is a toy, or a weekend alternative to that larger 4 wheeled ride in the driveway. For others, we ride because our dad did and his dad did too. And then there are those of us who want a bike that’s nothing like their old man’s. You get the idea. We aren’t a one size fits all community, and that means we need that many more bikes to choose from.
Harley has gotten this memo loud and clear and they are taking this new challenge on with a bold “get out of my way” type attitude by promising 50 new models in the next 5 years. Because seriously, who doesn’t like options?
These new models will run the gamut – providing bikes for any type of rider – some bigger with a classic build, some smaller and more sleek – and that’s just what this industry – and our riding community – needs.
Trust us, no one wants to see more people get involved in riding than we do. So, props to Harley for stepping up their game and ushering in this new era for all of us riders. It’s about time the motorcycle industry embraced both the new and old faces of our community.
Amber
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