By now, everyone knows that mobile advertising is an important and necessary tool for selling your products. But did you know that mobile advertising is growing at a much faster rate than all other digital advertising formats? Mobile advertising is set to surpass desktop advertising in 2016, according to a recent report from Marin Software. This means that companies will collectively spend over $100 billion dollars on mobile advertising alone in 2016.
Mobile advertising will jump from only 2% of advertising spend to nearly 12% in just three years, according to eMarketer’s, “Mobile Advertising Around the Globe: 2015 Annual Report.” This report from eMarketer includes statistics and trends found during an examination of the Marin Global Online Advertising Index. This index consists of advertising spend information from leading global brands that manage more than $7 billion in annualized ad spend through Marin’s platform.
The huge growth in mobile advertising is being primarily driven by the rapidly increasing use of smart phones. By 2020, it is estimated that 80% of adults around the world will own a smart phone. As we continue to see this trend grow, it is clear that greater use of mobile advertising, online video, and more creative ad formats will become even more important for online sales success. Advertisers will have to rise to the challenge to take advantage of these billions of mobile phone users, or they will risk allowing their competition to get there first.