Table of Contents

Related Topics

Top Tips For Planning Your Bucket List Ride

Tips For Riding in the Rain

Featured Seminar from the ProfitX Conference

For the past three days, has been in Las Vegas attending the third annual ProfitX hosted by Powersports Business. The energetic Don Cooper (aka the Sales Heretic), woke up the sleepy 8 A.M. Vegas audience on Monday with his words of wisdom on price differentiation.
The #1 stat that he quoted from a study is that only 14% of consumers really purchased a product solely on price. That’s right – 14%. The other 86% buys on other factors. So, this begs the question – why are you dropping your price when you can differentiate your dealership? What’s unique about your dealership? Is this coming across in your unit and dealership descriptions? Sit down with your staff, grab a piece of paper and think about it. Are you different from your competitors because of your:
  • Service knowledge
  • Fun experiences like group rides or cookouts
  • Different product lines that other dealers don’t carry
Once you have come up with a few gems, log back into your Inventory Management Tool and look at your dealer gallery page. Include these advantages in your dealer description. Don’t drop your price as a knee-jerk reaction. Get a foothold on your pricing. 


Share on facebook
Share on google
Share on twitter
Share on linkedin

Other Resources

Top Tips For Planning Your Bucket List Ride

We’ve rounded up our top tips for planning your next bucket list motorcycle ride. 

Tips For Riding in the Rain

Let’s dive into some rainy weather riding tips to make sure you’re ready for anything when you hit the road this spring and summer.

Bucket List Biker Rallies

We’re breaking down a few top bucket list biker rallies that you’ll want to add to your list ASAP. 

Leave a Reply

Your email address will not be published. Required fields are marked *