Photo Credit: Harley-Davidson
Harley-Davidson reports they will share the road with its customers this summer when Motor Company executives and employees enjoy the ride from the Harley-Davidson Museum in Milwaukee to Sturgis, S.D. for the 70th Annual Sturgis Motorcycle Rally.
The Harley-Davidson Ride to Sturgis starts in Milwaukee with Bike Night at the Harley-Davidson Museum on Thursday, August 5 then journeys through the heart of the Midwest and Black Hills stopping at eight Harley-Davidson dealerships and landing in Sturgis on Tuesday, August 10.
Harley-Davidson executives scheduled to ride from Milwaukee to Sturgis include CEO Keith Wandell, President and COO Matt Levatich, SVP and Chief Styling Officer Willie G. Davidson, Vice President of the Harley-Davidson Museum Bill Davidson and SVP and Chief Marketing Officer Mark-Hans Richer. Harley-Davidson riders and customers are welcome to join the ride and relax with the groups at various stops and dealer events.
“We’ve enjoyed riding many miles with our customers over the years,” said Bill Davidson. “Riding from the Harley-Davidson Museum in our hometown of Milwaukee to Sturgis in the heart of the beautiful Black Hills of South Dakota continues a tremendous tradition while giving us the chance to meet new friends along the way.”