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Harley-Davidson Invites Riders to Trade In Non-Harley Bikes for a New Harley

Harley-Davidson has invited competitive riders to trade in their non-Harley-Davidson motorcycles for a new untitled Harley-Davidson motorcycle.

Photo Credit: Harley-Davidson

As an added incentive, customers who trade-in an eligible competitive motorcycle toward the purchase of an eligible Harley-Davidson motorcycle by January 31, 2010, will receive the dealer-negotiated trade-in value plus $500 towards the final purchase price.

“It’s all about sharing the Harley-Davidson experience with a discriminating audience and earning the opportunity to welcome new riders into the family,” said Dino Bernacchi, Harley-Davidson Advertising and Promotions Director. “Currently one-in-four sales of new Harley-Davidson motorcycles are to competitive brand riders, but there may be some riders out there who don’t realize that nearly all Harley-Davidson dealers welcome competitive brand trade-ins, so we are spreading the word through this promotion and sweetening the deal to help get them on the ride of their dreams.”

Source: Harley-Davidson

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One Response

  1. Glad the Harley-Davidson is reaching out to the world and inviting them to join their family. This is already a very good offer considering the Harley-Davidson is a very popular brand and at the same time a pretigious organization of bikers.
    TheCycleExchange.com

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