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Harley-Davidson Enters Motorcycle Market In India

Photo Credit: Harley-Davidson

The Washington Post reports on Harley-Davidson, Inc. announcing plans to enter the motorcycle market in India in 2010. The company has established a subsidiary to be located in Gurgaon, near Delhi, and has begun the process of seeking dealers.

“As India continues to extend its global reach, so does Harley-Davidson,” said Harley-Davidson Motor Company President and Chief Operating Officer, Matthew Levatich. “We believe Harley-Davidson has outstanding opportunities for continued growth around the world.”

The company’s current approach is to import its motorcycles, accessories and riding gear, and it will continue to evaluate how best to evolve its approach to the market as Harley-Davidson’s business in India grows.

“India is important to our long-term vision of being a truly global company,” said Harley-Davidson Inc. President and Chief Executive Officer Keith Wandell. “We are committed to India for the long term, and we are focused right now on establishing a strong foundation.”

India is the second-largest motorcycle market in the world, with sales dominated by small, inexpensive bikes used as basic transportation. However, India’s rapidly growing economy, rising middle class and significant investment in construction of new highways have opened the door to leisure motorcycle riding.

Source: Harley-Davidson and The Washington Post

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