Throughout the month of May, Harley-Davidson is staging a series of events designed to celebrate the number of women who have already hit the open road on two wheels, as well as encourage even more women to get behind the handlebars. Two of the larger Harley-Davidson Women Riders Month initiatives include:
- Encouraging 100,000 women to learn to ride either by taking the Harley-Davidson Rider’s Edge New Rider Course or the Motorcycle Safety Foundation (MSF) Basic RiderCourseSM training program. Several Rider’s Edge New Rider Courses and MSF Basic RiderCourses are scheduled for the first weekend of May.
- Activities for the 3rd Annual International Female Ride Day on Friday, May 1, 2009, which was founded by Vicki Gray of Motoress.com. The day celebrates women of all ages who take life by the handlebars by encouraging them to ride. Harley-Davidson plans to stage special rides in New York City and Milwaukee to commemorate International Female Ride Day. Harley-Davidson dealerships, subsidiaries and suppliers across the world have been encouraged to plan rides in their areas.
“Women have been enjoying the sport of motorcycling for the last century,” said Leslie Prevish, women’s outreach manager, Harley-Davidson. “In the past two decades, we’ve seen a dramatic increase in number of women embrace the sport. By declaring May as Women Riders Month, we’re honoring all of the women who enjoy the freedom and adventure found in taking control of their own handlebars.”
In the past 20 years, the percentage of women who have purchased new Harley-Davidson motorcycles has tripled, with women now accounting for nearly 12 percent of new Harley-Davidson motorcycle purchases.
“We know there are thousands of women who are interested in the sport, but aren’t sure where to start,” said Prevish. “We are encouraging women to learn how to ride a motorcycle to increase the women rider community and help them along their journey.”