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BMW Motorcycles Reports Sales Gain In Tough Economy

While a tough economy has hurt vehicle sales of all types and brands, BMW Motorrad USA recently reported a gain (0.6 percent) in 2008 sales compared to 2007.

According to BMW, following a strong performance during each of the last six consecutive months, BMW motorcycle sales outperformed overall U.S. motorcycle sales, which dropped more than seven percent last year. Both retail and wholesale performance during October 2008 established all-new BMW Motorrad USA records.

“Our sustained success during these very difficult economic times speaks volumes about the strength of our brand, our new model initiatives and the quality of our dealers.” commented Pieter de Waal, Vice President, BMW Motorrad USA.

“The popularity of these new models demonstrates that more motorcyclists are embracing an adventure-sport lifestyle and seeking a modern combination of on- and off-road capabilities to explore roads less traveled,” added Mr. de Waal. “We have just the right motorcycles for these riders. We also have a great partner in BMW Financial Services which has allowed us to continue to finance consumers’ motorcycle purchases during these difficult financial times.”

This year, BMW Motorrad USA will introduce several new models to the U.S. market: the 2009 BMW K 1300 S — the most powerful street-legal bike offered by BMW, the 2009 K 1300 GT, and BMW’s all-new 2009 World Superbike contender, the S 1000 RR.

Source: BMW Motorcycles


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5 Responses

  1. It seems as if the poor economy is bringing out the truly hardcore bike looking for the right deal. Many who are not affected by the economic downturn are using the opportunity to get much wanted custom motorcycles and discounted rates. So even though some say sales are up let us examine whether or not profits are up.

  2. I recently came across your post and have been reading along. I thought I would leave my first comment. I don't know what to say except that it caught my interest and you've provided informative points. I will visit this blog often.

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  3. I have a K 1200 GT 2007 with about 23K on it and I am noticing a cluch noise at take of and at idle.
    I am told this is normal and to to worry by the BMW tech.

    Does anyone out there have similar charateristics for this bike?

    If so if you could provide fix feature that would be great.

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