Table of Contents

Related Topics

Top Tips For Planning Your Bucket List Ride

Tips For Riding in the Rain

Shoppers Cite Dealer-Related Issues among the Top Reasons for Rejecting Motorcycle Brands

What draws motorcycle customers to certain brand names and reject others? According to a new study by J.D. Power and Associates, the answer lies with dealer-related issues.

The study analyzed why motorcycle buyers considered one brand of motorcycle, yet chose to buy another.

The reports says that 51 percent of new motorcycle shoppers said that dealer-related issues were the reason they rejected a brand.

One forth said that the inability to test ride a bike was a factor in their decision. Other reasons for brand rejection include lack of available bikes or that superior customer service was provided by competing dealership.

“To avoid losing customers due to dealer-related issues, it’s important for dealers to better manage customer expectations,” said Tim Fox, research manager of the powersports practice at J.D. Power and Associates. “For example, making customers aware before they arrive at the dealership why they can or cannot test ride a particular motorcycle may help brands convert more shopper visits into sales. Since dealer-related issues can be controlled to a certain extent by dealerships and brands, focusing on meeting customer expectations in this regard can result in improved customer perception of a brand as well as lower rejection rates.”

Source: J.D. Power and Associates Reports

Share:

Share on facebook
Share on google
Share on twitter
Share on linkedin

Other Resources

Top Tips For Planning Your Bucket List Ride

We’ve rounded up our top tips for planning your next bucket list motorcycle ride. 

Tips For Riding in the Rain

Let’s dive into some rainy weather riding tips to make sure you’re ready for anything when you hit the road this spring and summer.

Bucket List Biker Rallies

We’re breaking down a few top bucket list biker rallies that you’ll want to add to your list ASAP. 

Leave a Reply

Your email address will not be published. Required fields are marked *