Honda Motor Company recently announced that Honda’s cumulative worldwide motorcycle production reached the 200 million-unit milestone at the end of September 2008. Honda achieved this milestone in the 60th year since the company began motorcycle production in 1949 with the Dream D-type.
According to Honday, the history of Honda’s motorcycle business began with the start of mass-production of the Dream D-type in 1949. Production outside of Japan began at Honda’s motorcycle plant in Belgium in 1963, and since then Honda has been expanding its local production to many countries around the world based on Honda’s commitment to “build products close to the customer.” Honda first cultivates new markets and establishes a business foundation with motorcycles, which later serves as the foundation of automobile business.
Honda currently produces motorcycles at 32 plants in 22 countries around the world. Moreover, Honda established local motorcycle R&D operations in the U.S., Germany, Italy, Thailand, China, and India dedicating its effort to develop motorcycles that meet the needs of local customers.
Honda’s annual worldwide motorcycle sales exceeded 10 million units in 2004, and 2007 sales reached 13.47 million units, a 7% increase from 2006. Honda envisions sales of more than 18 million units in 2010. Toward this end, Honda will continue offering products which fulfill the diversifying needs of customers around the world.