NADAguides.com reports that motorcycle buying interest of visitors to their site has increased 48 percent in March 2008 compared to March 2007.
While economic uncertainty has hurt motorcycle sales, more consumers are considering motorcycles for their ‘daily driver’ needs instead as just a luxury purchase.
According to NADA Guides…
Lenny Sims, motorcycle editor and vice president of operations at NADAguides.com, says this increase in interest comes on the heels of a recent report by the federal Energy Information Administration that predicts consumers will pay an average of $3.54 per gallon of gas this summer driving season (April through September 2008), up a whopping 61 cents from last year — with gasoline prices in some parts of the country expected to cross the $4 per gallon threshold.
“We believe the current state of the economy, coupled with recent summer fuel price predictions, has caused consumer mindset about motorcycles to shift,” said Sims. “In our opinion, motorcycles have become attractive options as primary vehicles for daily drivers — due to their fuel efficiency — and are no longer considered just a luxury, ‘secondary-vehicle’ purchase.”
What bikes are buyers researching? That depends on the distance a rider wants to travel. Some buyers want a bike for quick trips around town. Other riders need to travel long distances on freeways to travel to and from work.
NADAguides breaks down commuter categories by range…
Short-range commuters, according to NADAguides.com, are ideal for short back-and-forth jaunts, used predominantly on surface streets. Mid-range commuters are ideal for driving moderate distances, either on surface streets or highways. Long-range commuters are ideal for driving long distances, predominantly on highways.
Most Researched Short-Range Commuters
1. Yamaha Majesty 400
2. Honda Silver Wing
3. Suzuki Burgman 400
Most Researched Mid-Range Commuters
1. Honda Shadow Spirit 750
2. Suzuki Boulevard S50
3. Kawasaki Vulcan 500
Most Researched Long-Range Commuters
1. Harley-Davidson Electra Glide Standard
2. Honda Gold Wing Airbag
3. Yamaha Royal Star Venture