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Mystery customers surveys give cycle dealers high marks

Have you been to a motorcycle showroom lately? How did you feel about the service you received?

A new survey by Pied Piper LLC indicates that motorcycle dealers are offering outstanding service, generating a positive image of their brands.

According to MediaPost’s Marketing Daily, 130,000 professional mystery customers visited motorcycle showrooms of brands like Harley-Davidson, Ducati, BMW, Suzuki, and Victory, then rated their experiences.

The motorcycle brands performed strongly, with Harley-Davidson as the leader overall. Other brands scored strongly in areas like financing and the sale of accessories.

The survey revealed room for improvement for motorcycle dealers when it comes to cultivating dealer/customer relationships.

While many cycle salespeople are riding enthusiasts, they could use more skills in turning browsing customers into buyers. While no one likes a pushy saleperson, some customers felt that cycle dealers were a too hesitant to offer assistance and encourage a sale.

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