Cycle Trader ®, the industry leader in motorcycle classifieds and a division of Dominion Enterprises, today launched "Ride Show" video brochures. Through Ride Show, photos, voice and music are combined into a single motion picture slide show, resulting in a richer user experience.
"Ride Show is a product that will help dealers right away,' said Gwyn Price, vice president of Cycle Trader ®. "Given all the research and customer interviews, video options were foremost on everyone's mind. It affects the way we shop and even our perceptions about the companies from which we buy, a trend that is going to continue."
Completely automated, Ride Show uses the dealers' existing Inventory Management Tool information to generate the brochures at the click of a button. It supports up to six photos and gives dealers the option of using a standard or customized message for each unit. Cycle Trader ® will provide a free month of service for with an annual agreement.
In a January 2009 eMarketer report, over 67 percent of Internet users watch online videos when making a buying decision ' a number that is expected to rise to 88 percent in coming years.
"According to a recent PODTrac industry study, dealers who employ video are viewed more favorably by customers," said Jim Jensen, director of marketing for Cycle Trader ®. "Further, 89 percent of customers remember specific details about the products being offered, a distinct advantage given today's economic climate."
"We know that multiple photos provide dealers with an average of nearly 62 percent more leads," said Jensen. "Adding motion and audio capabilities to these photos should drive even better results."
About Cycle Trader ® CycleTrader.com is part of the Dominion Enterprises network, a leading network of Web sites serving buyers and sellers in the new and used vehicle marketplace. Categories include boat, RV, collector and specialty vehicles, motorcycles, ATVs, equipment, and general merchandise. CycleTrader.com is an operating unit of the Electronic Media division of Landmark Communications. Dominion Enterprises motorcycle and power sports publications include Cycle Trader ® and Walnecks ®.
About Dominion Enterprises Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.
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