Cycle Trader Integrates Full Motion Video, Launches CycleCast

Cycle Trader, the industry leader in motorcycle classifieds and a division of Dominion Enterprises, today launched 'CycleCast,' a full motion video product that integrates YouTube and Google video directly into a private party online classified ad. The result is a more effective and memorable ad and a richer customer experience.

The role and growth of video use on the Internet has been well documented. In a recent eMarketing.com study, over 67 percent of Internet users watch online videos when making a buying decision ' a number that is expected to rise to 88 percent in coming years.

'CycleTrader.com is all about helping buyers and sellers,' said Jim Jensen, director of marketing for Cycle Trader. 'Video helps facilitate the buying process, giving customers the ability to take a virtual tour of the bike on their time. It allows customers to see and hear the bike. The only thing missing is the exhaust fumes ' and we're working on that.'

With 89 percent of customers remembering specific details about video ads, CycleCast offers a distinct advantage to those sellers who utilize it. For a limited time Cycle Trader is offering CycleCast free of charge to its private party sellers. Simply log on to www.CycleTrader.com/sell to take advantage of this offer.

About Cycle Trader ® CycleTrader.com is part of the Dominion Enterprises network, a leading network of Web sites serving buyers and sellers in the new and used vehicle marketplace. Categories include boat, RV, collector and specialty vehicles, motorcycles, ATVs, equipment, and general merchandise. CycleTrader.com is an operating unit of the Electronic Media division of Landmark Communications. Dominion Enterprises motorcycle and power sports publications include Cycle Trader ® and Walnecks ®.

About Dominion Enterprises Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.