Background and History
In 2009, Rock River Powersports owner Mike DuClos felt helpless when his first supported rider made the transition to the pro ranks with little to no support of his race program. The Rock River Racing pro team was quickly formed in order to provide a stepping stone for amateur riders that were moving up into the professional ranks. The following year, the team partnered with Yamaha Motor USA for support of their own riders and to provide trackside services at all professional events, offering parts & service for purchase by any rider aboard a Yamaha race bike. After multiple years of success and increased notoriety in the motocross industry, CycleTrader.com joined the team in November of 2013 as the official title sponsor. Thanks to the addition of CycleTrader to the Rock River Racing program, the team underwent a total branding overhaul and has positioned themselves as a key and respected program in the world of Supercross & Motocross racing. The addition of higher level athletes in 2014 saw record performance results in the Monster Energy/AMA Supercross series and Lucas Oil Pro Motocross Championship.
A Year to Remember: With the addition of title sponsor CycleTrader.com, the Rock River Racing team grew by leaps and bounds in 2014. CycleTrader.com/Rock River Yamaha riders were featured more than ever before thanks to improved race results and better positioned team branding across live, digital and print formats. Once purely a housing program, the CycleTrader.com/Rock River Yamaha team experienced exponential growth in 2014, and looks to continue to build on this success in the coming years.
Looking Forward: 2015 promises to be an exciting year for the team, and a continued relationship with title sponsor CycleTrader.com ensures great support for years to come. The team will again house both 450 and 250 Class riders, with multiple 250 athletes to compete in the East & West regional divisions for the Monster Energy/AMA Supercross Series.
Elite & Amatuer Riders
Learn more about the bLU cRU program by visiting http://www.yamahamotorsports.com